After a strong first year in Falmouth, Reframe is expanding into Portland. The locally owned fitness studio has signed a lease for its second location at 180 Kennebec Street, in the heart of the West Bayside neighborhood. The new space is expected to open in late fall.
Founded by Lily Jocham, Reframe has built a dedicated following with its high-intensity, Pilates-inspired workouts using the XFormer, a next-generation version of the traditional reformer, and first of its kind here in Maine. The studio is known for delivering challenging, consistent classes in a welcoming, community-driven setting.
“This wasn’t something I planned to do within the first year,” said Jocham. “But we hit a point where it was clear that we needed more space to keep up with the energy people were bringing to Reframe.”
As the studio grows, she’s focused on protecting what made it resonate in the first place. “Even though we’re growing, what’s most important to me is the quality of our classes and the strength of our community. That consistency is everything.”
The new studio will include a full XFormer room along with a separate mat space, allowing for more variety in class offerings and more flexibility for members, while still maintaining the consistency of the types of classes they offer.
Jocham, who has taught fitness and yoga for over a decade, opened Reframe to bring something new and lasting to the local fitness scene. After becoming a mom and rethinking what wellness looked like in her own life, she saw an opportunity to build a space where people could feel strong, supported, and seen.
“There was a need for something that felt more consistent, more rooted,” she said. “I wanted to create a studio that felt personal but still professional, where the experience is strong every time, no matter who’s teaching.”
The Portland studio is located on the ground floor of the Furman Block, a modern mixed-use building that reflects the creative energy of West Bayside. It’s a neighborhood that’s home to a growing mix of fitness, wellness, and independent retail businesses.
“Reframe brings a thoughtful, community-driven approach to fitness, and that aligns really well with the momentum we’re seeing in West Bayside,” said Luke Malone of Malone Commercial Brokers, who represented the Landlord in the lease. “We think Reframe will be a great addition to the already successful mix of great tenants in the Furman Block.
To learn more, stay updated on the new Portland location, or explore classes at the Falmouth location, visit www.reframemaine.com.